https://www.anilytics.io Marketing technology insights, data collection deep-dives, and Adobe Experience Cloud guides by Anil Umachigi. en-AU Thu, 02 Apr 2026 11:27:33 GMT https://www.anilytics.io/icon.png https://www.anilytics.io https://www.anilytics.io/p/agents-of-change-how-ai-is-reshaping https://www.anilytics.io/p/agents-of-change-how-ai-is-reshaping How to think about AI agents not as replacements, but as amplifiers that make your daily work smarter, faster, and more reliable. Wed, 29 Oct 2025 00:00:00 GMT anil@anilytics.io (Anil Umachigi) AIMarTechAdobeAgents https://www.anilytics.io/p/data-collection-with-adobe-experience-platform https://www.anilytics.io/p/data-collection-with-adobe-experience-platform A comprehensive guide to all data collection options within Adobe Experience Platform — Web SDK, Mobile SDK, APIs, and source connectors. Wed, 17 May 2023 00:00:00 GMT anil@anilytics.io (Anil Umachigi) Adobe Experience PlatformData CollectionWeb SDK https://www.anilytics.io/p/beginners-guide-data-landing-zone-aep-data-sources https://www.anilytics.io/p/beginners-guide-data-landing-zone-aep-data-sources A visual, beginner-friendly guide to AEP Data Landing Zone — what it is, how it works, and how to configure it as an AEP data source. Tue, 09 May 2023 00:00:00 GMT anil@anilytics.io (Anil Umachigi) Adobe Experience PlatformData Landing ZoneData Ingestion https://www.anilytics.io/p/top-5-must-watch-adobe-analytics-sessions https://www.anilytics.io/p/top-5-must-watch-adobe-analytics-sessions Quick summaries of the top 5 Adobe Analytics sessions from Adobe Summit — covering Workspace, CJA, and the future of Adobe Analytics. Wed, 26 Apr 2023 00:00:00 GMT anil@anilytics.io (Anil Umachigi) Adobe AnalyticsAdobe SummitCJA https://www.anilytics.io/p/guide-to-must-watch-adobe-summit-sessions-2023 https://www.anilytics.io/p/guide-to-must-watch-adobe-summit-sessions-2023 A curated guide to the most important Adobe Summit 2023 sessions covering Analytics, AEP, Real-Time CDP, and Customer Journey Analytics. Sun, 16 Apr 2023 00:00:00 GMT anil@anilytics.io (Anil Umachigi) Adobe SummitAdobe AnalyticsAdobe Experience PlatformCJA https://www.anilytics.io/p/measuring-digital-influence-on-instore-activity https://www.anilytics.io/p/measuring-digital-influence-on-instore-activity How to use Adobe RTCDP and Customer Journey Analytics to measure the impact of digital touchpoints on physical in-store customer activity. Thu, 03 Nov 2022 00:00:00 GMT anil@anilytics.io (Anil Umachigi) Adobe RTCDPAdobe CJACDP Use CaseData Analytics https://www.anilytics.io/p/connected-experience-framework-adobe-rt-cdp https://www.anilytics.io/p/connected-experience-framework-adobe-rt-cdp How to design and implement a connected experience framework using Adobe Real-Time CDP to personalise across every customer touchpoint. Sun, 23 Oct 2022 00:00:00 GMT anil@anilytics.io (Anil Umachigi) Adobe RTCDPCDP Use CasePersonalisationAdobe Experience Cloud https://www.anilytics.io/p/data-products-for-adobe-experience-cloud-users https://www.anilytics.io/p/data-products-for-adobe-experience-cloud-users What data products are, how to build them, and how Adobe Experience Cloud users can leverage them to accelerate insights and activation. Wed, 12 Oct 2022 00:00:00 GMT anil@anilytics.io (Anil Umachigi) Adobe Experience CloudData ProductsMarTech https://www.anilytics.io/p/how-to-setup-tiktok-conversion-api-with-adobe-launch-adobe-event-forwarding https://www.anilytics.io/p/how-to-setup-tiktok-conversion-api-with-adobe-launch-adobe-event-forwarding A practical step-by-step guide to configuring the TikTok Conversion API using Adobe Launch and Adobe Event Forwarding for server-side tracking. Tue, 06 Sep 2022 00:00:00 GMT anil@anilytics.io (Anil Umachigi) Adobe LaunchEvent ForwardingTikTok CAPIServer Side Tracking https://www.anilytics.io/p/setup-facebook-capi-adobe-launch-and-adobe-event-forwarding https://www.anilytics.io/p/setup-facebook-capi-adobe-launch-and-adobe-event-forwarding Step-by-step guide to implementing Facebook Conversions API with Adobe Launch and Adobe Event Forwarding to enable accurate server-side tracking. Mon, 08 Aug 2022 00:00:00 GMT anil@anilytics.io (Anil Umachigi) Adobe LaunchEvent ForwardingFacebook CAPIServer Side Tracking https://www.anilytics.io/p/aep-data-collection-capabilities-and-technologies https://www.anilytics.io/p/aep-data-collection-capabilities-and-technologies A comprehensive overview of Adobe Experience Platform data collection capabilities including Web SDK, Mobile SDK, and server-side APIs. Mon, 25 Jul 2022 00:00:00 GMT anil@anilytics.io (Anil Umachigi) Adobe Experience PlatformData CollectionWeb SDKAdobe Launch https://www.anilytics.io/p/adobe-analysis-workspace-cheat-sheet https://www.anilytics.io/p/adobe-analysis-workspace-cheat-sheet A beginner's cheat sheet for Adobe Analytics Workspace covering panels, visualisations, segments, and key shortcuts — now with an interactive app. Tue, 17 May 2022 00:00:00 GMT anil@anilytics.io (Anil Umachigi) Adobe AnalyticsAnalysis WorkspaceCheat SheetBeginner Guide https://www.anilytics.io/p/adobe-project-firefly-create-project-and-bootstrap-app https://www.anilytics.io/p/adobe-project-firefly-create-project-and-bootstrap-app Step-by-step guide to creating your first Adobe App Builder project in Adobe Developer Console and bootstrapping a local app. Sat, 11 Sep 2021 00:00:00 GMT anil@anilytics.io (Anil Umachigi) Adobe Project FireflyAdobe I/ODeveloper ToolsGetting Started https://www.anilytics.io/p/adobe-project-firefly-debug-deploy-and-publish-app https://www.anilytics.io/p/adobe-project-firefly-debug-deploy-and-publish-app Learn how to debug locally, deploy to stage, and publish your Adobe App Builder application to production in Adobe Experience Cloud. Sat, 11 Sep 2021 00:00:00 GMT anil@anilytics.io (Anil Umachigi) Adobe Project FireflyAdobe DeveloperDeployment https://www.anilytics.io/p/adobe-project-firefly-technical-overview https://www.anilytics.io/p/adobe-project-firefly-technical-overview A technical deep-dive into Adobe App Builder architecture, runtime, APIs, and how it fits into the Adobe Experience Cloud ecosystem. Mon, 17 May 2021 00:00:00 GMT anil@anilytics.io (Anil Umachigi) Adobe Project FireflyAdobe I/ODeveloper ToolsArchitecture https://www.anilytics.io/p/adobe-project-firefly-what-and-why https://www.anilytics.io/p/adobe-project-firefly-what-and-why An introduction to Adobe App Builder — what it is, why it exists, and how marketers and developers can extend Adobe Experience Cloud. Tue, 04 May 2021 00:00:00 GMT anil@anilytics.io (Anil Umachigi) Adobe Project FireflyAdobe I/ODeveloper ToolsAdobe Experience Cloud