About The MarTech Walk
Where Technical Marketing Gets Real
In a world drowning in marketing theory and vendor promises, The MarTech Walk takes a different path. We don’t just talk about marketing technology—we build it, break it, and share what actually works.
Why This Exists
Too many MarTech discussions happen at 30,000 feet. Conference keynotes. Vendor pitches. Theoretical frameworks. But the real insights? They come from the command line, the API documentation, and the 2 AM debugging sessions.
This blog exists because there’s a massive gap between what MarTech vendors promise and what practitioners actually need to know. Every post here comes from real implementations, actual failures, and hard-won victories in production environments.
What You’ll Find Here
Technical Deep-Dives: Not just “what” but “how”—complete with code snippets, architecture diagrams, and implementation gotchas nobody tells you about.
Build-in-Public Projects: Watch real MarTech solutions come together, warts and all. Learn from the mistakes so you don’t have to make them yourself.
Implementation Stories: Real-world experiences with MarTech platforms and tools. Frank discussions about integration challenges, performance considerations, and practical workarounds discovered through hands-on implementation.
Integration Patterns: The glue code and middleware that nobody talks about but everyone needs. How to make your stack actually work together.
Who This Is For
You’re a marketing technologist, growth engineer, or technical marketer who’s tired of surface-level content. You’ve implemented a tag manager, written SQL queries, and debugged tracking pixels. You know that real MarTech work happens in the implementation details, not the strategy decks.
Whether you’re building your first attribution model or architecting your fifth CDP migration, you’ll find practical, tested approaches here that you can apply immediately.
The Philosophy
The best learning happens by doing. Every insight shared here has been battle-tested in real marketing operations. No theory without practice. No recommendations without implementation. No problems without attempted solutions.
Full Disclosure
I currently work at Adobe helping customers around Adobe Experience Cloud products. All opinions expressed on this blog are my own and do not reflect the views of Adobe or any of its affiliates. My goal is to share practical, vendor-agnostic insights that help the entire MarTech community build better marketing systems.
Join The Walk
The MarTech landscape changes weekly. New tools, new regulations, new possibilities. The only way to keep up is to keep building.
Get weekly insights delivered straight to your inbox. Each newsletter includes:
One deep technical exploration
Three tools or techniques you can implement immediately
Real metrics from ongoing experiments
Access to the growing library of implementation guides and code samples
Ready to get your hands dirty?
[Subscribe to The MarTech Walk →]
Join technical marketers who are building better marketing systems, one implementation at a time.
