Categories
Browse The MarTech Walk content by topic. Each category contains hands-on guides, technical deep-dives, and practical implementations.
🔧 Adobe Experience Platform (AEP)
Data collection, ingestion, and platform capabilities
🚀 Event Forwarding & Server-Side
Server-side implementations and conversion APIs
👨💻 Developer Tools & Frameworks
Building custom solutions on Adobe’s platform
📊 Analytics & Measurement
Analysis, attribution, and reporting
🎯 Strategy & Architecture
Frameworks and strategic approaches to MarTech
🎓 Learning Resources
Curated guides and session recommendations
🔍 Looking for Something Specific?
New to Adobe Experience Cloud? Start with Data Collection with Adobe Experience Platform
Need quick reference? Grab the Adobe Analysis Workspace Cheat Sheet
Setting up tracking? Check out the Event Forwarding & Server-Side category
Building custom solutions? Explore the Developer Tools section
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Can’t find what you’re looking for? Check the Archive for a chronological list of all posts or visit Start Here for guided learning paths.