The MarTech Walk / Archive

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Browse practical thinking on Adobe Experience Cloud, data collection and what it takes to make technology useful.

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16 articles

Agentic MarTech·Oct 29, 2025

How to think about AI agents not as replacements, but as amplifiers that make your daily work smarter, faster, and more reliable.

Data Collection·May 17, 2023

A comprehensive guide to all data collection options within Adobe Experience Platform — Web SDK, Mobile SDK, APIs, and source connectors.

AEP·May 9, 2023

A visual, beginner-friendly guide to AEP Data Landing Zone — what it is, how it works, and how to configure it as an AEP data source.

Adobe Summit·Apr 26, 2023

Quick summaries of the top 5 Adobe Analytics sessions from Adobe Summit — covering Workspace, CJA, and the future of Adobe Analytics.

Adobe Summit·Apr 16, 2023

A curated guide to the most important Adobe Summit 2023 sessions covering Analytics, AEP, Real-Time CDP, and Customer Journey Analytics.

AEP·Nov 3, 2022

How to use Adobe RTCDP and Customer Journey Analytics to measure the impact of digital touchpoints on physical in-store customer activity.

AEP·Oct 23, 2022

How to design and implement a connected experience framework using Adobe Real-Time CDP to personalise across every customer touchpoint.

MarTech Apps·Oct 12, 2022

What data products are, how to build them, and how Adobe Experience Cloud users can leverage them to accelerate insights and activation.

MarTech Tags·Sep 6, 2022

A practical step-by-step guide to configuring the TikTok Conversion API using Adobe Launch and Adobe Event Forwarding for server-side tracking.