Archive - The MarTech Walk

All things Data Collection with Adobe Experience Platform

In this blog post, we will delve into the data collection with Adobe Experience Platform and explore their capabilities to gather experience event…

May 17, 2023 •

A Visual Guide to Data Landing Zone -AEP Data Source

This visual guide to AEP Data Source – Data Landing zone will help you visually understand the basic concepts and how to get up and running with Data…

May 9, 2023 •

April 2023

Top 5 Must Watch Adobe Analytics Sessions: Quick Summary

I recently wrote about the Must watch session from recently Adobe Summit 2023, In this post we cover the top 5 sessions for Adobe analytics users and…

Apr 26, 2023 •

Your guide to Must Watch Adobe Summit 2023 Sessions

Adobe Summit 2023 has just concluded, and what a week it was!

Apr 16, 2023 •

November 2022

Measuring Digital Influence on in-store activity

This CDP use-case talks about measuring influence of digital marketing channels on inStore activity and transactions using Adobe RTCDP and Adobe…

Nov 3, 2022 •

October 2022

CDP Use Case: Connected Experience Framework using Adobe RT-CDP

The idea of Integrated & connected experience solution came from this amazing post ( which i cannot seem to find now to link here!) i read a while back…

Oct 23, 2022 •

Data Products for Adobe Experience Cloud Users

Adobe Experience Cloud is a collection of applications and services built on the first platform specifically designed for unmatched customer…

Oct 12, 2022 •

September 2022

How To Setup TikTok Conversion API with Adobe Launch & Adobe Event Forwarding

The second post of the Server Side Conversion tracking series will cover TikTok CAPI using Adobe Launch and Event Forwarding,

Sep 6, 2022 •

August 2022

How To Setup Facebook Conversion API with Adobe Launch & Adobe Event Forwarding

In this series of post we will look at using Adobe Event Forwarding for server side conversion tracking.

Aug 8, 2022 •

July 2022

AEP Data Collection Capabilities & Technologies

If you are someone who comes from a background of data collection for adobe analytics, adobe target and AAM.

Jul 25, 2022 •

May 2022

Adobe Analytics Workspace: Beginners Cheat Sheet (Download)

Adobe analytics helps digital teams capture, report, create dashboards and extensive drill down of digital data for multiple stakeholders.

May 17, 2022 •

September 2021

Adobe Project Firefly: Create Project and Bootstrap app

With this post we finally hit the ground running, the last two post covered why adobe project firefly would be a great value add and the technical…

Sep 11, 2021 •

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