The MarTech Walk

The MarTech Walk / Tools

Useful tools for the work at hand.

Explore free, interactive resources for Adobe practitioners. Choose a product or search for the task you need to solve.

All tools live at theMarTech.app

Browse tools

10 tools available.

Adobe Analytics

Adobe MCP Setup Guide

Connect Adobe Analytics and CJA to your AI assistant in three steps. No code or API keys needed.

Guide · 3-step setup
Adobe Target

Target Activity Explainer

Compare all five Adobe Target activity types and find the right one for your use case.

Decision tool · 5 activity types
Customer Journey Analytics

AA Segments vs CJA Segments

Compare containers, terminology, and capabilities, then use the guided decision tool.

Decision tool · Side-by-side comparison
Customer Journey Analytics

Workspace Viz Chooser

Find the right CJA or AA visualisation for your analysis in a two-step guided flow.

Decision tool · 23 visualisations
Customer Journey Analytics

Workspace Hotkeys

Every CJA Workspace keyboard shortcut in one place, with Mac and Windows views.

Reference · 57 shortcuts
Customer Journey Analytics

Attribution Model Explorer

See how every CJA attribution model assigns credit across the same customer journey.

Explorer · 11 models
Customer Journey Analytics

Component Settings Explorer

Explore how Data View component settings transform a raw field at report time.

Explorer · 8 setting types
Customer Journey Analytics

Derived Fields Explorer

Browse CJA derived-field functions with practical before-and-after examples.

Reference · 17 functions
Customer Journey Analytics

Stitching Explorer

Step through CJA person-ID resolution and replay an anonymous pre-login journey.

Explorer · Interactive journey
Adobe Experience Platform

Mobile SDK Explorer

Explore AEP Mobile SDK extensions, platform support, data flow, and a stack builder.

Explorer · 5 platforms