All things Data Collection with Adobe Experience Platform

In this blog post, we will delve into the data collection with Adobe Experience Platform and explore their capabilities to gather experience event across Web, Mobile and OTT Applications

#Data Collection with Adobe Experience Platform

Adobe Experience Platform offers a comprehensive set of technologies enabling the collection of customer experience (event) data from Web, Mobile & OTT applications for distribution to both Adobe and non-Adobe destinations.

Evolving document

This post would continuously evolve with latest content (explainer, deep dive etc..) and updates are new features and capabilities become available.

#Adobe Experience Platform Web SDK

Adobe Experience Platform provides robust data collection capabilities for web applications, allowing businesses to capture valuable customer interactions and behaviors.

The Adobe Experience Platform Web SDK is a JavaScript library that enables Adobe Experience Cloud customers to connect with various services through the Adobe Experience Platform Edge Network.

Along with the JavaScript library, the platform also provides a tag extension to assist with Web SDK configurations, streamlining the integration process.

By leveraging Adobe Experience Platform Web SDK, you can effortlessly collect and consolidate data from your websites.

Adobe Docs -> Adobe Experience Platform Web SDK

Coming up next: AEP Web SDK deep dives covering the topics below.

• Current and New method to implement Adobe Experience Cloud products
• Data Layer and Web SDK
• Web SDK for Single Page Apps
• Solution Design for Web SDK Implementation
• Migrating from App Measurement to Web SDK
• Implement Adobe Analytics with AEP Web SDK
• Implement Adobe Target with AEP Web SDK
• Implement Adobe Audience Manager with AEP Web SDK

#Adobe Experience Platform Mobile SDK

The Adobe Experience Platform Mobile SDK empowers your mobile apps by integrating Adobe's Experience Cloud solutions and services seamlessly.

Comprising of the Mobile Core and a collection of modular Adobe Experience Cloud solutions or third-party vendor extensions, the SDK delivers solution-specific features by leveraging the Mobile Core's capabilities.

Experience Platform Mobile SDKs are accessible for Android, iOS, and multiple cross-platform development frameworks.

The SDK configuration process is managed through the Data Collection UI, enabling flexible customisation and extensible, rules-based integrations.

Adobe Docs -> Adobe Experience Platform Mobile SDK

#Adobe Experience Platform Server to Server API

The Adobe Experience Platform Edge Network offers a streamlined and optimised approach for customers to engage with Adobe Experience Cloud and Adobe Experience Platform Edge services efficiently.

With the Edge Network Server API, a wide range of data collection, personalisation, advertising, and marketing use cases can be fulfilled. This API is compatible with servers, IoT devices, set-top boxes, and various other devices, making it versatile and adaptable.

One notable advantage of the Server API is its ability to operate independently without the need for additional libraries, enabling lightning-fast interactions with the Adobe Experience Platform Edge Network and its supported solutions.

The Server API architecture brings several benefits, including

• reduced page load time,
• improved latency,
• first-party data collection, and
• streamlined server-side communication between services.

Adobe Docs -> Adobe Experience Platform Mobile SDK

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In conclusion, Adobe Experience Platform provides a comprehensive suite of tools and technologies for effective data collection across various channels.

Whether it's through the Web SDK, Mobile SDK, or Server-to-Server API, businesses can capture valuable customer interactions and behaviours, enabling personalised experiences and informed decision-making.

To stay ahead in the digital landscape, it's essential to leverage the power of data collection with Adobe Experience Platform.