The MarTech Walk / Archive

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Browse practical thinking on Adobe Experience Cloud, data collection and what it takes to make technology useful.

Filtering by tag:Adobe Experience Platform

Tagged Adobe Experience Platform

4 articles

Data Collection·May 17, 2023

A comprehensive guide to all data collection options within Adobe Experience Platform — Web SDK, Mobile SDK, APIs, and source connectors.

AEP·May 9, 2023

A visual, beginner-friendly guide to AEP Data Landing Zone — what it is, how it works, and how to configure it as an AEP data source.

Adobe Summit·Apr 16, 2023

A curated guide to the most important Adobe Summit 2023 sessions covering Analytics, AEP, Real-Time CDP, and Customer Journey Analytics.

Data Collection·Jul 25, 2022

A comprehensive overview of Adobe Experience Platform data collection capabilities including Web SDK, Mobile SDK, and server-side APIs.